This project is to design a trademark and cohesive identity system for an existing organization. WWF is established in 1961 by a group of passionate and committed individuals who sought to secure the fund-ing necessary to protect places and species that were threatened by human development. More than 50 years on, the organization itself has been fortunate enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into billions.
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However, as the group grows bigger, the initial logo does not satisfy to their current goal. Therefore, I created a new dynamic identity system that can be updated and monitor for WWF to accomplish their goal on Ocean, Food, Climate, Wildlife, Forest and Freshwater.